Marketing to Marketing
An opportunity to gain an associate degree from Delaware Tech and a bachelor's degree from Wilmington University.
Your Path to a Bachelor's Degree
Delaware Tech has established agreements with four-year colleges and universities that connect Delaware Tech associate degree programs with bachelor's degree programs to create smooth transfer opportunities for you. These Connected Degree programs enable you to complete your associate degree and then transfer to a four-year degree program as a junior.
The Connected Degree 2+2 Curriculum
Delaware Tech's accredited associate degree program in Marketing prepares graduates to work in a variety of entry-level marketing positions in different types of organizational settings. Marketing is the process through which the needs and wants of individual and organizational customers are satisfied through providing goods and services. In the broadest sense, marketing is the function in business of developing, testing, merchandising, promoting, and selling products or services. You will gain knowledge and skills in marketing, advertising, e-marketing, sales, and graphic design. In addition, you will take courses in accounting, computers, law, and communications. Wilmington University's Bachelor of Science degree program in Marketing includes a general overview of the following areas: consumer, service and business-to-business market planning, product development, consumer behavior, marketing research, integrated marketing communication (i.e., advertising, public relations, sales promotion and selling), physical distribution, social media marketing and global marketing. The marketing degree program focuses on strategic, as well as tactical, marketing concepts. It integrates product, price, promotion and physical distribution throughout its courses. Offerings stress the use of modern techniques to investigate, analyze, and solve a wide variety of marketing needs within various environmental challenges and opportunities.
Value For You
By completing your associate degree at Delaware Tech, you'll receive excellent instruction in small classes at a campus close to home. Delaware Tech's affordable tuition can reduce the overall cost of your college education, making the completion of your bachelor's degree more manageable.
Making The Connection
Refer to the Connected Degree curriculum for the sequence of courses needed to complete this program. Call Delaware Tech and let us help you follow the path to your bachelor's degree.
Connected Degree Curriculum - Suggested Course Sequence
Marketing (Associate Degree - Delaware Technical Community College)
First Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ACC 101 | Accounting I | 4 |
| BUS 101 | Introduction to Business | 3 |
| CIS 107 | Intro to Computers/Application | 3 |
| ENG 101 | Critical Thinking and Academic Writing | 3 |
| MAT 140 | Essentials of College Algebra or | 4 |
| MAT 153 | College Math and Statistics | 4 |
| 17 | ||
Second Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| ACC 112 | Accounting II | 4 |
| ECO 111 | Macroeconomics | 3 |
| ENG 102 | Composition and Research | 3 |
| MAT 255 | Business Statistics I | 3 |
| MKT 212 | Principles of Marketing | 3 |
| 16 | ||
Third Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| ECO 122 | Microeconomics | 3 |
| ENG 124 | Oral Communication or | 3 |
| ENG 122 | Technical Writing & Comm. or | 3 |
| ENG 160 | Business Communication | 3 |
| MGT 212 | Principles of Management | 3 |
| MKT 219 | Sales and Sales Management | 3 |
| OAT 242 | Desktop Publishing | 4 |
| 16 | ||
Fourth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BUS 203 | Business Law | 3 |
| SOC 215 | Business Ethics | 3 |
| MKT 214 | Advertising and Promotion | 3 |
| MKT 217 | E-Marketing Fundamentals | 3 |
| BUS 275 | Portfolio/Experiential Learning (Advisor Approval Required) | 3 |
| 15 | ||
Marketing (Bachelor's Degree - Wilmington University)
Fifth Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| BBM 301 | Organizational Behavior* | 3 |
| BBM 320 | Business Communications | 3 |
| BBM 411 | Operations and Systems Mgmt. or | 3 |
| HRM 311 | Human Resource Management | 3 |
| XXX XXX | Marketing Elective (300/400 Level)** | 3 |
| CTA 226 | Integrating Excel Into Bus. Prob. Solv. | 3 |
| 15 | ||
Sixth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BBM XXX | Business/Marketing Elective (300/400 Level)** | 3 |
| BMK 308 | Global Marketing | 3 |
| XXX XXX | Marketing Elective (300/400 Level)* | 3 |
| MIS 320 | Management Info. Systems | 3 |
| BBM XXX | Business/Marketing Elective (300/400 Level) | 3 |
| 15 | ||
Seventh Semester (Fall)
| Course | Title | Credits |
|---|---|---|
| FIN 305 | Financial Management | 3 |
| BMK 321 | Marketing Research | 3 |
| BMK 320 | Consumer Behavior (co-op opt)* | 3 |
| BBM XXX | Business/Marketing Elective (300/400 Level)** | 3 |
| BBM XXX | Business/Marketing Elective (300/400 Level)** | 3 |
| 15 | ||
Eighth Semester (Spring)
| Course | Title | Credits |
|---|---|---|
| BMK 413 | Marketing Management | 3 |
| BBM 402 | Strategic Management | 3 |
| BMK 400 | Social Medial Marketing (co-opt)* | 3 |
| BBM XXX | Business/Marketing Elective (300/400 Level)** | 3 |
| 12 | ||
* Students can take course or Co-op option
** Select Electives with WU advisor approval WU requires only 45 credits for graduation. Students may take electives at DTCC.
The Bachelor of Science program in Marketing requires a minimum of 120 credits. Course sequencing may vary by semester. See your advisor.
For More Information Contact:
Delaware Tech
Dover: (302) 857-1772
Georgetown: (302) 259-6665
Wilmington: (302) 573-5428
Wilmington University
Dover, Delaware: (302) 734-2594
Georgetown, Delaware: (302) 856-5780
New Castle, Delaware: (877) 967-5464